{"product_id":"stepping-up-with-literacy-place-grade-9-mixed-messages-strategy-unit-23378","title":"Stepping Up with Literacy Place, Grade 9: Mixed Messages Strategy Unit","description":"\u003cp\u003eStepping Up with Literacy Place, Grade 9: Mixed Messages Strategy Unit is a comprehensive teaching guide of lesson plans that focus students on investigating perspective and bias in advertising. The texts are a mix of non-fiction and fiction and are varied in format—video (TV advertisements), visual (timeline), and media (web page, blog, ad pitch, and magazine article). Links are established between the texts and oral language, writing, and word study. The inquiry question, What are advertisers really selling? introduces the unit and is used to create an active, thinking stance about advertising techniques and tricks presented in the texts. Included are assessment techniques.\u003c\/p\u003e","brand":"Nova Scotia School Book Bureau","offers":[{"title":"Default Title","offer_id":43663581052988,"sku":null,"price":233.74,"currency_code":"CAD","in_stock":true}],"url":"https:\/\/nssbb.ednet.ns.ca\/products\/stepping-up-with-literacy-place-grade-9-mixed-messages-strategy-unit-23378","provider":"Nova Scotia School Book Bureau","version":"1.0","type":"link"}